A resource for local, state, and federal organizations working to counteract tobacco product sales and marketing at the point of sale.
War in the Store
A ‘War in the Store’ started twenty years ago and the battle rages on. The original “War in the Store” was triggered in 1993 when Philip Morris offered large price discounts on Marlboro at the point of sale (POS) and other tobacco companies followed suit, vying for customer hearts and minds. The Master Settlement Agreement (MSA) of 1998 controlled some tobacco company advertising. The MSA got rid of Joe Camel and other cartoon characters and banned product ads on billboards and magazines. But, it left the store environment relatively free of restrictions (other than banning giant...
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